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Starbucks is the Business Travelers’ Most-Expensed Brand

Starbucks is the Business Travelers’ Most-Expensed Brand



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Expense reports show that business travelers most often turn to Starbucks for the reliable menu and Wifi

Business travelers' expense reports reveal a wide reliance on Starbucks.

According to a recent spending report from Certify — a company that manages corporate expense account processing — Starbucks is the most-expensed food and beverage brand for corporate travelers, with approximately 4.57 percent of all meals expensed purchased at the green mermaid. The average receipt came to $10.83.

McDonald’s, at 2.99 percent of meals expensed, had average receipt of $7.66, followed by Subway, Panera Bread, and Dunkin’ Donuts.

The trends confirm a noted decrease in the amount of money that business travelers, increasingly of the millennial ilk, spend on meals. “Younger travelers might have a Bacon McDouble and Dr Pepper for dinner at McDonald’s, or a chicken lettuce wrap with a caramel flan latte for lunch at Starbucks — consumed while working on a mobile device,” for example.

The reasons for Starbucks’ dominance are of course, the chain’s convenience (there are roughly 13,500 locations in North America alone), along with “value, familiarity and (not least) the availability of Wi-Fi,” suggests The New York Times.

Certify’s chief executive Robert Neveu confirmed to The New York Times, “Wi-Fi is a key driver, along with consistent quality of the food.”

For the latest food and drink updates, visit our Food News page.

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.


Starbucks Corporation’s Marketing Mix (4Ps) Analysis

A Starbucks café in Warsaw, Poland. Starbucks Corporation’s marketing mix (4Ps) equally emphasizes the elements of product, place, promotion, and price to support the company’s brand image and competitive advantages in the coffee shop industry. (Photo: Public Domain)

Starbucks Corporation (Starbucks Coffee Company) has a marketing mix (4Ps) that supports the firm’s industry position as the leading coffeehouse chain in the world. The marketing mix identifies the main components of the company’s marketing plan, namely, product, place, promotion, and price (the four Ps). In this business analysis case, Starbucks uses its marketing mix as a way of developing its brand image and popularity. With the strongest brand in the industry, the company shows how an effective marketing mix supports brand development and multinational business growth. Starbucks changes its marketing mix over time as a way of responding to strategic challenges in the market, including competitive forces involving firms like Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s, as explained in the Porter’s Five Forces analysis of Starbucks Corporation. Such changes in the marketing mix emphasize the company’s need to evolve its various business operations to maintain effectiveness against growing competition.

The marketing mix or 4P functions as a marketing tool for establishing a unified and systematic approach to bring Starbucks Corporation’s products to food and beverage markets around the world. Effectively doing so supports operational effectiveness in other areas of the business. In the context of the marketing mix, it is of critical importance to apply a suitable combination of approaches for promoting the right products offered at the right places at the right price. The effectiveness of this mixture supports strategies in various business areas and advances the attainment of Starbucks Corporation’s mission and vision statements.